DRAGON DESIGNED FOR ALL CAMPAIGN

Art Direction, Storyboarding & Execution

Creative Brief.

Objective: To show that Dragon offers specific styles that work on both Men and Women. (Sun focused, secondary focus Optical)

Inspiration: Borrowed from the boys.

Attitude/Tone: Evokes emotion. Fun, light-hearted, playful, positive, inclusive, exploration, confidence.

Environment: Southern California. Outdoors.

The story begins on a whim of a spark.

– Celebrating the moments in time that never get noticed.

– The Adventure begins only to be disrupted by a breakdown resulting in the discovery that it’s about the journey, not the destination.

– Breakdown of full story for social content.