DRAGON DESIGNED FOR ALL CAMPAIGNArt Direction, Storyboarding & Execution
Objective: To show that Dragon offers specific styles that work on both Men and Women. (Sun focused, secondary focus Optical)
Inspiration: Borrowed from the boys.
Attitude/Tone: Evokes emotion. Fun, light-hearted, playful, positive, inclusive, exploration, confidence.
Environment: Southern California. Outdoors.
Designed For All STORY BOARDS
The story begins on a whim of a spark.
Product in Environment.
– Celebrating the moments in time that never get noticed.
Designed for all Story
– The Adventure begins only to be disrupted by a breakdown resulting in the discovery that it’s about the journey, not the destination.
Designed for All 15 sec Story
– Breakdown of full story for social content.